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    <loc>https://www.johnknightdesign.com/contactmelbournegraphicdesigner</loc>
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    <lastmod>2025-05-21</lastmod>
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  <url>
    <loc>https://www.johnknightdesign.com/work/product-graphic-design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-21</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/647f0a1ad3a59a3cc0fc91d1/0d7a2c8a-3946-4ad6-9a01-0799321575f1/Sparkling+Soda+Can+Graphic+Design+Melbourne+03.png</image:loc>
      <image:title>Work - Pop Soda</image:title>
      <image:caption>Non-alcoholic sparkling drink can designed by Knight Vision Design, featuring bright, playful branding.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/647f0a1ad3a59a3cc0fc91d1/9a7735a5-3642-4a16-b1d9-5d5d0dcf7a11/Sparkling+Soda+Can+Graphic+Design+Melbourne+04.png</image:loc>
      <image:title>Work - Pop Soda</image:title>
      <image:caption>Colourful, modern can packaging for non-alcoholic drink POP, designed to stand out and invite conversation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647f0a1ad3a59a3cc0fc91d1/1689222561065-GM04TPAPXNERAJOE3MG9/POP-Soda-Can-Invite.jpg</image:loc>
      <image:title>Work - Pop Soda</image:title>
      <image:caption>Visual concept symbolising celebration and connection through reassembled shapes and vibrant colour.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647f0a1ad3a59a3cc0fc91d1/e6e08b7f-d9bb-4c6e-ba63-b7f7e47c50ea/Sparkling+Soda+Can+Graphic+Design+Melbourne+02.png</image:loc>
      <image:title>Work - Pop Soda</image:title>
      <image:caption>Knight Vision Design’s brand identity for POP, capturing fizz, fun, and social energy.</image:caption>
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  <url>
    <loc>https://www.johnknightdesign.com/work/melbourne-freelance-graphic-designer</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-21</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/647f0a1ad3a59a3cc0fc91d1/9c021eba-3b41-45a9-a238-af7ef05921d5/KIND-Business-Cards.jpg</image:loc>
      <image:title>Work - KIND</image:title>
      <image:caption>Minimalist eco-friendly packaging for KIND, a Lush Cosmetics rebrand concept celebrating natural luxury.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647f0a1ad3a59a3cc0fc91d1/bfad4847-9bda-4f40-89e7-c1d4243ee226/Kind-Soap-04.png</image:loc>
      <image:title>Work - KIND</image:title>
      <image:caption>Visual mockups of KIND bath products reflecting luxury, sustainability, and ethical beauty values.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647f0a1ad3a59a3cc0fc91d1/0597dcda-fe89-4f4e-8a4d-b0d363e39703/Kind+Graphic+Designer+Melbourne+05.png</image:loc>
      <image:title>Work - KIND</image:title>
      <image:caption>Modern rebrand identity for Lush under the KIND concept, with earthy tones and organic textures.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647f0a1ad3a59a3cc0fc91d1/43ae92a1-93f7-4632-aa0e-670444a76890/KIND-Social-Tiles-02.png</image:loc>
      <image:title>Work - KIND</image:title>
      <image:caption>KIND social media tile concepts</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647f0a1ad3a59a3cc0fc91d1/e88efc22-3f27-4105-9736-cea9567d64d2/KIND-Social-Stories.png</image:loc>
      <image:title>Work - KIND</image:title>
      <image:caption>KIND social media story concepts</image:caption>
    </image:image>
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  <url>
    <loc>https://www.johnknightdesign.com/work/beer-app-graphic-design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647f0a1ad3a59a3cc0fc91d1/1747795399759-LVOMD59TZCLPPLQH7CS8/Beer-App-01.jpg</image:loc>
      <image:title>Work - Brew Bros Beer App</image:title>
      <image:caption>Brew Bros App Home Screen UI Design: A clean, intuitive home screen showcasing featured brews, user profiles, and upcoming community events.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647f0a1ad3a59a3cc0fc91d1/1747795435661-VDK8HISQI1IKKAS2P7DA/Beer-App-02.jpg</image:loc>
      <image:title>Work - Brew Bros Beer App</image:title>
      <image:caption>Brew Bros App Home Screen UI Design: A clean, intuitive home screen showcasing featured brews, user profiles, and upcoming community events.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.johnknightdesign.com/work/baby-design-melbourne</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647f0a1ad3a59a3cc0fc91d1/e213eb40-42d5-48b9-bb3e-1ffa65271ff5/NBB-A4-Prints.png</image:loc>
      <image:title>Work - Newbornbaby</image:title>
      <image:caption>Clean and informative one-pager created for Newbornbaby, supporting client partnerships and clear communication.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647f0a1ad3a59a3cc0fc91d1/756a7f91-badd-4d48-b979-fb608a36d6b7/NBB-Email-01.jpg</image:loc>
      <image:title>Work - Newbornbaby</image:title>
      <image:caption>Email marketing design for Newbornbaby, featuring soft colours, welcoming imagery and clear messaging for new parents.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647f0a1ad3a59a3cc0fc91d1/c2a9fb72-fcee-4ed6-91fc-ed77339c6eec/NBB-Competition-Tiles.jpg</image:loc>
      <image:title>Work - Newbornbaby</image:title>
      <image:caption>Instagram content design created for Newbornbaby, tailored to engage new parents with helpful tips and warmth.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.johnknightdesign.com/work/flyer-graphic-design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647f0a1ad3a59a3cc0fc91d1/61271046-af19-4b60-ad79-b4da8751806f/Kara-Pamplet-Back-Front.jpg</image:loc>
      <image:title>Work - Nurtured Infancy</image:title>
      <image:caption>A softly colored parenting pamphlet featuring rounded icons and calming illustrations of parent–baby interactions.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.johnknightdesign.com/work/charity-graphic-design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647f0a1ad3a59a3cc0fc91d1/7cc960fb-c091-4576-971c-29b159b59a0c/Style-Guide.jpg</image:loc>
      <image:title>Work - The Foundation</image:title>
      <image:caption>Application of new visual brand devices across printed collateral, symbolising the small pieces that make up a child’s path to healing.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647f0a1ad3a59a3cc0fc91d1/71df35ff-4dd1-4d12-8f32-a4ee5ad49b97/Brand-Guidelines-02.jpg</image:loc>
      <image:title>Work - The Foundation</image:title>
      <image:caption>Selection of branded collateral for the Australian Childhood Foundation, including posters, brochures and templates, all aligned with the refreshed visual identity.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647f0a1ad3a59a3cc0fc91d1/248445d4-2ffb-4fe6-91c0-e3db7fe4df75/OCE-Report.jpg</image:loc>
      <image:title>Work - The Foundation</image:title>
      <image:caption>Interior layout of an annual report presented at Parliament, with clean typography and structured grids maintaining brand integrity across pages."</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647f0a1ad3a59a3cc0fc91d1/ec46d48c-e3c6-4f73-aeda-673075950935/OCEP-03.jpg</image:loc>
      <image:title>Work - The Foundation</image:title>
      <image:caption>Report design presented at Parliament</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647f0a1ad3a59a3cc0fc91d1/53f504cb-2fe7-4da2-b840-26b5c717ef11/ReportDesign02.jpg</image:loc>
      <image:title>Work - The Foundation</image:title>
      <image:caption>Second report designed using continued elements from first report</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647f0a1ad3a59a3cc0fc91d1/25b61a79-40f0-43e5-95bd-68c8e60296c3/1pagerdesign.jpg</image:loc>
      <image:title>Work - The Foundation</image:title>
      <image:caption>Campaign poster for the Australian Childhood Foundation featuring the brand device and a visual narrative that illustrates the journey of a child’s healing process.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647f0a1ad3a59a3cc0fc91d1/79fe6b96-3485-4404-9a7b-7c86c6613576/FoundationFlyerDesign.jpg</image:loc>
      <image:title>Work - The Foundation</image:title>
      <image:caption>Branded training materials created for Australian Childhood Foundation staff, using consistent visual elements to reinforce the organisation’s mission and values.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647f0a1ad3a59a3cc0fc91d1/6f081b96-2658-40c0-b31f-ce3f90a4718a/ReportGraphicDesign01.jpg</image:loc>
      <image:title>Work - The Foundation</image:title>
      <image:caption>Infographic from the Australian Childhood Foundation annual report, designed to clearly communicate key statistics about child safety and trauma recovery.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647f0a1ad3a59a3cc0fc91d1/bac3d394-103b-4e66-9394-52f916849c95/Making-Space-For-Learning---Concepts_Page_1.gif</image:loc>
      <image:title>Work - The Foundation</image:title>
      <image:caption>Conceptual development board showing the evolution of the brand refresh, focusing on trauma-informed design and a child-centric approach.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647f0a1ad3a59a3cc0fc91d1/2d169acf-792a-41ca-9292-96bc749b1972/Document-Design.png</image:loc>
      <image:title>Work - The Foundation</image:title>
      <image:caption>Cover of the Australian Childhood Foundation’s Reconciliation Action Plan (RAP) report, featuring culturally respectful design elements and a thoughtful layout that honours Aboriginal and Torres Strait Islander communities.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647f0a1ad3a59a3cc0fc91d1/fd204172-d4b4-4cf1-b478-36f5c686a2c8/Document-Design-01.png</image:loc>
      <image:title>Work - The Foundation</image:title>
      <image:caption>Cover of the ‘It’s Never Too Late’ report, designed for the Australian Childhood Foundation, featuring a bold, layered graphic style symbolising complexity and long-term recovery from childhood trauma.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647f0a1ad3a59a3cc0fc91d1/7fefb2ea-17fc-42cf-a590-25db880cbb45/Charity+Work5.jpg</image:loc>
      <image:title>Work - The Foundation</image:title>
      <image:caption>Application of new visual brand devices across printed collateral, symbolising the small pieces that make up a child’s path to healing.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647f0a1ad3a59a3cc0fc91d1/9842e47e-5d99-4394-b675-70d2078ce6f7/Charity+Work2.jpg</image:loc>
      <image:title>Work - The Foundation</image:title>
      <image:caption>Custom donation form and response device for the Australian Childhood Foundation, designed to be easy to navigate while reinforcing brand trust and impact.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647f0a1ad3a59a3cc0fc91d1/9f65e084-2791-4cbd-8aa0-a5b54d47bc25/Charity+Work4.jpg</image:loc>
      <image:title>Work - The Foundation</image:title>
      <image:caption>Fundraising direct mail pack designed for the Australian Childhood Foundation, featuring emotive storytelling, donor-focused messaging, and a warm, approachable layout.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.johnknightdesign.com/work/business-graphic-design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647f0a1ad3a59a3cc0fc91d1/b82f4f6c-44dc-4f96-8d0b-12d84fc2b1a0/OUFlyerDesign02.jpg</image:loc>
      <image:title>Work - On Us</image:title>
      <image:caption>Graphic design for a campaign by On Us, combining impactful messaging with their bold visual style.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647f0a1ad3a59a3cc0fc91d1/1ed419f9-9d9d-4ba8-ab74-f7888c20c75a/ONOnePager01.jpg</image:loc>
      <image:title>Work - On Us</image:title>
      <image:caption>Printed event materials designed for On Us, including signage and flyers that reflect the organisation’s vibrant identity.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647f0a1ad3a59a3cc0fc91d1/1960091e-d1da-42c8-9e00-54b8f90d408c/OnUs-Event-Pullupbanner.jpg</image:loc>
      <image:title>Work - On Us</image:title>
      <image:caption>Striking event poster for On Us, incorporating bold typography and brand colours to drive awareness.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.johnknightdesign.com/work/community-graphic-design-melbourne</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647f0a1ad3a59a3cc0fc91d1/dd57ce7a-4834-47b7-a619-01086fdb3d96/ReportDesign02.jpg</image:loc>
      <image:title>Work - Women's Community Shelter</image:title>
      <image:caption>Graphic design elements throughout the safeguarding framework document, drawing on architectural shapes to evoke shelter and safety.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647f0a1ad3a59a3cc0fc91d1/aea17fd9-5c03-44ad-8481-be1a01999842/WCS-Document-Design-04.jpg</image:loc>
      <image:title>Work - Women's Community Shelter</image:title>
      <image:caption>Interior pages of the safeguarding framework designed for clarity and ease of reading, using structured layouts and consistent typography.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.johnknightdesign.com/work/conference-graphic-design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647f0a1ad3a59a3cc0fc91d1/24cb5e9d-8d4c-4352-bb2e-ebec76735092/Conference-Flyer-Design.png</image:loc>
      <image:title>Work - International Trauma Conference</image:title>
      <image:caption>Clean and contemporary event materials for the International Trauma Conference, developed with a focus on clarity and cohesion.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647f0a1ad3a59a3cc0fc91d1/b39ec999-84af-4622-bf0b-2ca137ef2203/Conference-Flyer.png</image:loc>
      <image:title>Work - International Trauma Conference</image:title>
      <image:caption>Visual concept showing brand elements deconstructed and reformed, symbolising growth, healing and shared understanding.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.johnknightdesign.com/work/vegtable-graphic-design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647f0a1ad3a59a3cc0fc91d1/a9ef411e-e960-41a6-9f09-e6ef649a6e1f/Samuel-Harper-Flyer.jpg</image:loc>
      <image:title>Work - Samuel Harper</image:title>
      <image:caption>Samuel Harper, vegetable specialist, fresh produce supplier, sustainable farming, vegetable branding, farm to table, earthy branding, local produce</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647f0a1ad3a59a3cc0fc91d1/92e6b4c4-f86a-447c-a7a0-8fc61e49718a/Samuel-Harper-GIF.gif</image:loc>
      <image:title>Work - Samuel Harper</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647f0a1ad3a59a3cc0fc91d1/3e8b11bc-b0c9-473c-94aa-1063fd5b5e3b/Samuel+Harper+Logo.jpg</image:loc>
      <image:title>Work - Samuel Harper</image:title>
      <image:caption>Samual Harper logo lock up</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.johnknightdesign.com/work/social-media-design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647f0a1ad3a59a3cc0fc91d1/739e5660-292e-4de0-9555-7a25b7a65b1a/ASA+Presentation_Page_08.jpg</image:loc>
      <image:title>Work - ASA</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647f0a1ad3a59a3cc0fc91d1/6199062f-93c7-424a-b788-a15a0c4ea6e0/ASA+Presentation_Page_09.jpg</image:loc>
      <image:title>Work - ASA</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647f0a1ad3a59a3cc0fc91d1/4eaaaf12-58b7-4ad3-8643-0e7b2ef72b4d/ASA+Presentation_Page_11.jpg</image:loc>
      <image:title>Work - ASA</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647f0a1ad3a59a3cc0fc91d1/dfc54a8b-ee19-436e-95b9-675ea93bf63e/ASA+Presentation_Page_12.jpg</image:loc>
      <image:title>Work - ASA</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647f0a1ad3a59a3cc0fc91d1/4e1dafe4-d42f-4e26-a374-52a9a0250427/Covers+Mockup.jpg</image:loc>
      <image:title>Work - ASA</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647f0a1ad3a59a3cc0fc91d1/8bd070d9-1855-408e-a50f-bc7f02d5ab04/Article+Mockup.jpg</image:loc>
      <image:title>Work - ASA</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647f0a1ad3a59a3cc0fc91d1/cc6f894b-7deb-49fd-b61e-9a35e50e62f4/Cover+Article+Mockup.jpg</image:loc>
      <image:title>Work - ASA</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647f0a1ad3a59a3cc0fc91d1/81090442-2446-4148-875f-c382526ce5c5/Contents+Mockup.jpg</image:loc>
      <image:title>Work - ASA</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.johnknightdesign.com/work/freelance-graphic-designer</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647f0a1ad3a59a3cc0fc91d1/38511409-a688-4dda-8550-559878da51d7/Wine-Lable-Graphic-Design-08.jpg</image:loc>
      <image:title>Work - Cellar Masroig Winery</image:title>
      <image:caption>Wine label designed by Knight Vision Design for Cellar Masroig, featuring expressive illustrations and a festive, youthful tone.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647f0a1ad3a59a3cc0fc91d1/3d1c2245-30de-4b54-9289-1bcd0337df45/Wine-Lable-Graphic-Design-09.jpg</image:loc>
      <image:title>Work - Cellar Masroig Winery</image:title>
      <image:caption>Full wine bottle showcasing a bold, colourful label aimed at a younger audience, celebrating sociability and shared experiences.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647f0a1ad3a59a3cc0fc91d1/7d20aaaf-4d1a-479a-bccd-f95d592da2db/Wine-Lable-Graphic-Design-02.jpg</image:loc>
      <image:title>Work - Cellar Masroig Winery</image:title>
      <image:caption>A custom wine label design created in collaboration with Atipus Studio for Cellar Masroig Winery, balancing fun with craft.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647f0a1ad3a59a3cc0fc91d1/a22e5116-7188-468d-bd4b-608d384348e2/Wine-Lable-Graphic-Design-05.jpg</image:loc>
      <image:title>Work - Cellar Masroig Winery</image:title>
      <image:caption>Close-up view of hand-drawn illustrations on the wine label, evoking moments of connection and celebration.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647f0a1ad3a59a3cc0fc91d1/bc4afb25-9ece-4489-bddf-c73e4f3d5672/Wine-Lable-Graphic-Design-04.jpg</image:loc>
      <image:title>Work - Cellar Masroig Winery</image:title>
      <image:caption>Close-up view of hand-drawn illustrations on the wine label, evoking moments of connection and celebration.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647f0a1ad3a59a3cc0fc91d1/189919ad-9487-41f9-a4b0-a4bd77ec9417/Wine-Lable-Graphic-Design-06.jpg</image:loc>
      <image:title>Work - Cellar Masroig Winery</image:title>
      <image:caption>Tote bag design with hand-drawn illustrations on the wine label, evoking moments of connection and celebration.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647f0a1ad3a59a3cc0fc91d1/b04c5559-d295-40e2-a775-e6668aefc744/Wine-Lable-Graphic-Design-07.jpg</image:loc>
      <image:title>Work - Cellar Masroig Winery</image:title>
      <image:caption>A custom wine label design created in collaboration with Atipus Studio for Cellar Masroig Winery, balancing fun with craft.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.johnknightdesign.com/work/travel-graphic-designer</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647f0a1ad3a59a3cc0fc91d1/1688959424132-BZN4X0VNXJ3SDET63XNQ/Travel+Expo+Graphic+Design+01.png</image:loc>
      <image:title>Work - Travel Expo</image:title>
      <image:caption>Eye-catching promotional posters designed for Great Globetrotters Travel Expo, combining photography and graphic design to inspire wanderlust among avid travellers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647f0a1ad3a59a3cc0fc91d1/a8f54446-431b-4062-88aa-aabe4183facb/Travel+Expo+Graphic+Design+03.png</image:loc>
      <image:title>Work - Travel Expo</image:title>
      <image:caption>Logo and branding elements for Great Globetrotters Travel Expo, featuring vibrant colours and travel-inspired graphics designed to capture the excitement of global exploration.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647f0a1ad3a59a3cc0fc91d1/23114848-e757-4371-8718-8669ff2d1594/Travel+Expo+Digital+Screens+Graphic+Design+01.png</image:loc>
      <image:title>Work - Travel Expo</image:title>
      <image:caption>Directional signage at Great Globetrotters Travel Expo, featuring clean typography and bold colours to guide attendees through the immersive travel experience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647f0a1ad3a59a3cc0fc91d1/857e1aa4-762a-4dbf-a78e-0a61d37997be/Travel+Expo+Graphic+Design+05.png</image:loc>
      <image:title>Work - Travel Expo</image:title>
      <image:caption>Creative off-screen travel props and signage photographed for Great Globetrotters Travel Expo, adding unique texture and visual interest to the event branding.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.johnknightdesign.com/work/vintage-shop-graphic-design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647f0a1ad3a59a3cc0fc91d1/ffa48b09-2b8e-44f4-8c7a-9f6958eaf703/VintageShopTagDesign.jpg</image:loc>
      <image:title>Work - Parallel Goods</image:title>
      <image:caption>Minimalist product tags with a retro aesthetic, designed for Parallel Goods using an muted colour palette.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647f0a1ad3a59a3cc0fc91d1/7dfddf73-5c2d-42b3-8805-b50aec2c0270/VintageShopPosterDesign.jpg</image:loc>
      <image:title>Work - Parallel Goods</image:title>
      <image:caption>Flatlay of printed materials for Parallel Goods, all designed with a timeless, repurposed aesthetic.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.johnknightdesign.com/work/videos</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-19</lastmod>
  </url>
  <url>
    <loc>https://www.johnknightdesign.com/work/graphic-designer-melbourne</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647f0a1ad3a59a3cc0fc91d1/979fd4a3-215b-4ed4-831a-13b6dedf7166/Magazine+Layout+Graphic+Design+Melbourne+01.png</image:loc>
      <image:title>Work - ZIGZAG Magazine</image:title>
      <image:caption>Double-page magazine spread featuring bold collage and vivid colours inspired by South East Asian river culture.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647f0a1ad3a59a3cc0fc91d1/63a5cf1c-2d82-4fde-90cf-ee49896d1970/Magazine+Layout+Graphic+Design+Melbourne+02.png</image:loc>
      <image:title>Work - ZIGZAG Magazine</image:title>
      <image:caption>Close-up of an editorial layout for ZIGZAG Magazine, showcasing layered textures and visual storytelling elements.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647f0a1ad3a59a3cc0fc91d1/ef319803-8104-469a-9cfb-7b1f683ab955/Magazine+Layout+Graphic+Design+Melbourne+03.png</image:loc>
      <image:title>Work - ZIGZAG Magazine</image:title>
      <image:caption>Design of a travel feature set along the Nam Ou and Mekong rivers, using expressive graphics and vibrant hues.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/647f0a1ad3a59a3cc0fc91d1/c5b865ae-6e04-46af-90ec-328afb73a363/Magazine+Layout+Graphic+Design+Melbourne+04.png</image:loc>
      <image:title>Work - ZIGZAG Magazine</image:title>
      <image:caption>Original collage created for ZIGZAG Magazine to evoke the cultural richness and movement of South East Asian waterways.</image:caption>
    </image:image>
  </url>
</urlset>

