KIND

KIND is a rebrand concept developed for Lush Cosmetics, designed to resonate with millennials and Gen Z consumers who prioritise ethical sourcing, sustainability, and indulgent self-care. Rooted in the idea of bringing the richness of nature into the home, the visual identity and packaging elevate the Lush experience with a refined, minimalist aesthetic. KIND reimagines handmade beauty products as modern, luxurious rituals—where conscious consumption meets botanical indulgence.

Minimalist eco-friendly packaging for KIND, a Lush Cosmetics rebrand concept celebrating natural luxury.
Visual mockups of KIND bath products reflecting luxury, sustainability, and ethical beauty values.
Modern rebrand identity for Lush under the KIND concept, with earthy tones and organic textures.
KIND social media tile concepts
KIND social media story concepts
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