POP SODA

I developed the full brand identity for POP, a non-alcoholic, sparkling beverage designed to be the life of the party—without the hangover. The concept is built around energy, celebration and connection, with deconstructed graphic elements reforming into bold, uplifting visuals. POP is about enjoying the moment, with a brand system that reflects the fizz and vibrancy of a good time shared. From can design to visual assets, everything was crafted to feel fresh, social and effortlessly fun.