For the Australasian Sonographers Association, I developed a refreshed publication design and suite of supporting materials that balanced professionalism with a warm, human-centred approach. The design incorporates rounded-edge shapes to soften the tech-forward aesthetic and reflect the personal care at the heart of sonography. I also introduced wave-like graphic elements, inspired by the patterns produced by ultrasound machines, to create a visual link to the work of sonographers while adding movement and texture across the layout. The result is a cohesive, engaging design that elevates the brand while maintaining clarity and accessibility.