The Foundation

At The Foundation, I led a comprehensive brand refresh, built around the idea that every small part plays a role in a child’s recovery. I updated the brand style guide and developed flexible templates to ensure consistency across the organisation. My work included the design of reports—one of which was presented at Parliament—as well as collateral that upheld the brand’s integrity at every touchpoint. The visual narratives and brand devices reflect the layered, sensitive nature of childhood trauma, helping to communicate the Foundation’s vital work with clarity and care.