Parallel Goods

For Parallel Goods, I created a brand identity that evokes a second life for vintage furniture and treasures. Using muted reds, greys, cream, and black, I played with duplications of vintage forms to suggest reuse and reinvention. The result blends nostalgic design with a contemporary edge, speaking to eco-conscious customers who value sustainability and the stories behind every piece. It’s a visual system that feels lived-in, layered, and full of character — just like the goods in store.